Top 10 Network TV Show Websites – Week Ended 01-05-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleHelp-Wanted Advertising Index Dips Again
The Conference Board Help-Wanted Advertising Index – a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to...
View ArticleHalo 3 Fans Play Videogame around Their TV and Movie Schedules
Videogame enthusiasts who received the popular Halo 3 videogame still found time to watch television and go to the movies as they had before, according to a report by Integrated Media Measurement Inc....
View ArticleNielsen: Sony Pictures Reaches Two-Thirds of Young, High-Tech Consumers
Sony Pictures Television (SPT) content reaches nearly two out of every three young high-tech consumers in the US across its television and internet platforms, according to a new Nielsen study of...
View ArticleBlogs Influence Journalists, Nearly all Facets of News Coverage
Blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit...
View ArticleTop 10 Ad-Revenue Generating Sites by Genre – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleConsumer Electronics Sales to Jump 6.1% to $171B in 2008
The consumer electronics industry is projected to post a healthy 6.1% increase in shipment revenues in 2008, which are forecast to top $171 billion, according to the semi-annual industry forecast...
View ArticleGoogle Maps Gaining Fast on MapQuest
Though MapQuest remains the clear leader in map websites with a market share of half of US visits on Jan. 5, Google Maps has been on the ascent, receiving some 22% of US visits to Maps as of last week,...
View ArticleConsumers Consider Sustainability When Picking CPG Brands
Approximately 50% of US consumers consider at least one sustainability factor in selecting consumer packaged goods items and choosing where to shop for those products, according to a survey conducted...
View ArticleUse of Video-Sharing Sites Soars in US
Nearly half of internet users have visited video-sharing sites, such as YouTube, and typical daily traffic to such sites nearly doubled from the end of 2006 to the end of 2007, according to the Pew...
View ArticleSearch Marketing Takes Lion’s Share of UK Online Ad Spend
Marketers in the UK say search marketing is the most efficient way to generate leads – so it’s no wonder that search marketing accounts for the lion’s share of online ad spending compared with other...
View ArticleFSI Coupons Deliver 257 Billion Offers Worth $320B in Incentives in ’07
More than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through free-standing insert (FSI) coupons in Sunday newspapers...
View ArticleAd Execs Pessimistic about Ad Budgets for Nearly All Media
Ad execs are on the whole pessimistic about increases of their ad budgets for various media – except online – according to an Advertiser Perceptions survey of advertisers and agency media-buying...
View ArticleThree in Ten US Mobile Users Recall Seeing Mobile Ads
More than three in ten mobile users – some 78 million US consumers – saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted...
View ArticleDecember Same-Store Sales Fall Flat
December same-store sales growth weakened to 0.2% from the prior month and the prior year for about 50 retailers reporting monthly results (pdf) – also down from a 3.5% sales-weighted composite...
View ArticleTelevision Revenues Down 2% in ’07, but 11% Growth Forecast for ’08
The television industry’s revenues declined amid relatively small numbers of individual station sales in 2007, reflecting a typical odd-year national election cycle – but a potentially stellar...
View ArticleSEMPO Salary Survey: In-House Search Pays Well, Experience Counts
In-house search engine marketers (SEMs) are receiving healthy salaries, but those in the mid-to-high $100K to the $200K range usually go to those with 5-7 years’ experience, according to a new survey...
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